7‑Eleven announced on the 2nd that it's rolling out summer-ready fashion pieces and wallet-friendly sun-care items to help customers get set for the season.
First up, the chain unveiled three styles of the All Day On Cool innerwear, crafted from cooling mesh that wicks sweat and dries quickly. The seamless V‑neck pieces come in skin‑tone shades and are offered in men's sizes M, L and XL.
To celebrate the launch, 7‑Eleven is running an April promotion: get a 20% instant discount at checkout when you pay with Lotte Card, Samsung Card, NongHyup Card, or Naver Pay Money.
Thinking of outdoor work, workouts and weekend outings, the retailer also introduced nine cooling sleeve options—seven arm styles and two neck covers. Priced between ₩5,000 and ₩8,000 (about $3.75–$6.00), the range includes basic and back‑of‑hand cover types in black and white.
On the 3rd, 7‑Eleven will add two budget sun-care products: Louibon Fresh Cica Sun Cream, which soothes sun‑stressed skin, and Louibon Fresh Cica Cool Sun Stick, a cooling‑type stick.
Both products deliver SPF50+/PA++++ protection and offer three benefits—brightening, wrinkle improvement and UV defense. 7‑Eleven priced the sun cream about 40% lower than similar products it currently stocks, and the sun stick roughly 35% cheaper.
Lee Geun‑hee, head of 7‑Eleven's household goods team, said, \"With spring in full swing and the outdoor season about to kick off, we've proactively prepared essential summer fashion and beauty items for everyday life. We'll keep focusing on great quality at accessible prices to be a dependable lifestyle platform that makes customers' daily routines easier.\"
