OVLR’s women’s label Olivia Lauren announced on the 10th that its newest lines are racking up wins.
The “Online Exclusive” collection, launched in February, saw its Layered Collar Knit sell out immediately. Within three weeks the brand went into a second round of reorders for the entire line. Olivia Lauren’s first Naver Shopping Live on the 4th topped 170,000 views, and on the broadcast day visits to its Smart Store and the number of new customers jumped 800% and 105% respectively, week over week.
Last year’s sporty-casual line RE:VV also performed strongly, with every item landing on best-seller lists. YouTube content featuring the line’s signature pieces has surpassed 3 million cumulative views. This year the brand expanded the range with new color jumpers, lightweight padded jackets, and denim pants.
An Olivia Lauren spokesperson said the brand plans to deliver a fresh customer experience as a leading domestic women’s fashion label by staying agile to market trends and offering distinctive products and distribution strategies.
