Musinsa’s Myeongdong Store Draws 56% Foreign Customers, Emerging as a K‑Fashion Hub
![Customers waiting to enter the \'Musinsa Store Myeongdong,\' which opened in January [Photo: Musinsa]](https://contents-cdn.viewus.co.kr/image/2026/03/CP-2023-0070/image-4d3a095e-f9c4-47b7-973b-5f252a14bd41.png)
With tourists flocking back to Myeongdong, Musinsa’s brick‑and‑mortar presence in the area is gaining momentum.
On the 23rd, Musinsa said visits to its owned store, Musinsa Standard Myeongdong, climbed 30% this month compared with the same period last year.
From March 1–19, foreign customers made up 56% of total transactions, Musinsa reported. That share rose from 30% at the store’s March 2024 opening to 51% last year, and it’s climbed further this year.
Sales numbers improved, too. During the same period, transaction value from foreign customers jumped 36% year‑over‑year, while units sold increased 56%. During a nearby major event on March 20–21 that attracted many visitors, foreign‑customer spending surged 43% year‑over‑year, and foreigners accounted for 64% of shoppers.
Musinsa Store Myeongdong, the multi‑brand shop that opened in January, has settled in quickly. More than 80% of its roughly 110 brands are domestic, and foreign‑customer transaction value from March 20–22 rose more than 20% compared with the previous weekend.
A Musinsa spokesperson said, “The number of foreign visitors to Myeongdong keeps growing. We will expand touchpoints between inbound tourists and K‑fashion through offline hubs like Musinsa Store and Musinsa Standard.”
K2 Introduces 'SUR:ROUND GORE 2L Jacket' for Spring Outdoor Season
![K2 launches the SUR:ROUND 2L jacket [Photo: K2]](https://contents-cdn.viewus.co.kr/image/2026/03/CP-2023-0070/image-48ab0143-6710-4bed-97a8-6e33942f84f2.jpeg)
Outdoor brand K2 said on the 23rd that it launched the SUR:ROUND GORE 2L Jacket, a waterproof performance piece for the spring season.
Part of K2’s SUR:ROUND functional line, it’s designed for hiking and trekking as well as travel and everyday walks.
The jacket uses GORE‑TEX ePE material for full waterproofing and breathability and features a PFC‑free membrane. All seams are sealed and waterproof zippers are used to boost protection against rain and wind, while partial mesh lining improves ventilation.
The hood is detachable, and the zipper area features color blocking. It’s offered in pink and pearl gray for women and lake blue and pearl gray for men. The price is 399,000 KRW (about $299 USD).
Jo Doo‑yeon, head of apparel planning at K2, said the jacket’s waterproof performance and sleek silhouette make it a spring must‑have for fans of functional outdoor style.
Aekyung Rolls Out Trend‑Driven 'Point Rice Line'
![Point Rice Line product image [Photo: Aekyung Industrial]](https://contents-cdn.viewus.co.kr/image/2026/03/CP-2023-0070/image-10551356-24ab-45e8-8c4b-03e2ffdf7f9f.jpeg)
Aekyung Industrial said on the 23rd that its cleansing brand POINT has launched a new Rice Line.
The Point Rice Line features Icheon rice extract and focuses on delivering hydration and a smooth skin texture so your face doesn’t feel tight after washing.
Aekyung completed skin irritation testing to ensure suitability for sensitive skin and used a vegan formulation that excludes animal‑derived ingredients during manufacturing, earning certification from the Korea Vegan Certification Institute.
The line includes four products tailored to different cleansing methods and purposes. The “Dough Radiance Pack Cleanser” targets tone, moisture, and texture. It uses a rice‑dough formula with three grains—job’s tears, oats, and rice bran—and can be applied as a pack for 1–2 minutes before rinsing.
The “Deep Melting Cleansing Balm” melts from a balm into an oil on contact, thanks to Icheon rice bran oil and glycerin for post‑wash moisture. The company said it removed 95.9% of waterproof makeup in tests.
The “Soft Soothing Cleansing Milk” contains rice ceramides to boost moisture after washing, while the “Sticky‑Rice Absorbent Cleansing Foam” uses a dense foam to remove impurities and dead skin. Aekyung said one use removed 96.8% of old keratin in its tests.
The Point Rice Line is available through Daiso’s online and offline channels.
APR Launches MEDICUBE AGE‑R's New Device, 'Booster Pro X2'
![MEDICUBE AGE‑R \'Booster Pro X2\' product image [Photo: APR]](https://contents-cdn.viewus.co.kr/image/2026/03/CP-2023-0070/image-31efb4ff-ef6c-4d13-a246-d8a1f7c8c5e8.jpeg)
APR said on the 23rd that its beauty‑device brand MEDICUBE AGE‑R released a new device, the Booster Pro X2.
The Booster Pro X2 is the next‑generation model, arriving about two and a half years after the original Booster Pro. Built on a dual‑care concept, it delivers energy to both the skin surface and deeper layers simultaneously. The device’s four electrodes work together to enhance energy delivery and improve cosmetic absorption, APR said. It will be sold on MEDICUBE’s official online store and at major flagship retailers.
The new device keeps the core modes of the original—Booster, Derma Shot, MC, and Air Shot—while adding Dual Mode, Mask Mode, and AI Mode for a total of seven modes. Dual Mode splits the device surface into two zones so you can run different modes on each side simultaneously. Users can select and save each zone’s mode via the AGE‑R app over Bluetooth.
Mask Mode is designed to boost essence and active ingredient absorption when using sheet masks, using a different vibration pattern and frequency than the previous model. AI Mode recommends the best mode and usage based on your care time, skin concerns, and device usage patterns.
APR also improved ease of use: intensity levels increased from five to six, the device offers seven LED color‑therapy options and seven vibration patterns, and voice guidance supports four languages.
An APR representative said the company will continue rolling out technology‑driven home beauty devices to broaden personalized beauty care experiences.
