iloom, a home-furniture brand, will operate a motion-bed experience pop-up called The Motion Club at Seongsuyul, a music and cultural complex in Seongsu, from April 26 to May 10.
Last month, iloom launched the Motion—There Was a Problem campaign with actor Byun Woo-seok to show how motion furniture can solve everyday annoyances. This pop-up builds on that campaign, offering visitors a chance to try motion furniture in person.
The Motion Club invites guests to explore the posture shifts a motion bed can produce and the new sensations they can spark. Centered on the idea of "meong-jam"—the relaxed, semi-awake state between sleep and wakefulness—the event is designed so visitors can experience that loosened, comfortable feeling on a motion bed.
Participants can lie back on motion beds while enjoying music, poetry, yoga, handwriting workshops, and film, connecting the product’s comfort with their individual lifestyles.
iloom collaborated with 11 groups, including the band ADOY, singer Ozone, the Asian Pop Festival, music director Fokranos, poets Hwang In-chan and Lee Jeya, InYoga instructor Choi Ye-seul, and PenCraft, to present a varied lineup. Mornings begin with motion-bed stretching in partnership with SMCC (Seoul Morning Coffee Club), and evenings feature poetry readings, knitting-and-cinema sessions, InYoga, and cursive-handwriting classes.
On May 1, ADOY will perform live and the Asian Pop Festival will host a meet-up. On May 3, Ozone will present "Lying-Down Meong-jam Live." From May 7–9, visitors can attend lying-down cinema sessions and all-night screenings.
Ongoing programs are also available. On Seongsuyul’s third floor, Fokranos curates music and video content for a continuous meong-jam program where visitors can relax on motion beds. On the fifth-floor rooftop garden lounge, Poem Magazine curates poetry collections and Fokranos selects music for the regularly running "Meong-jam’s Study, Nupseo" program.
All programs run in small groups of up to 24 participants per session and require advance reservations.
