Helinox Wear, the lifestyle arm of Kolon Industries' FnC division, has opened its first standalone brick-and-mortar store.
Kolon FnC announced on March 30 that Helinox Wear has landed in two locations: Lotte Department Store’s Jamsil branch and Hyundai Department Store’s Trade Center branch. It’s the brand’s first permanent retail presence after debuting as a pop-up last year.
To celebrate the openings, the brand is running in-store promotions through April 12, including a 10% opening discount. Shoppers who spend more than 300,000 KRW (about 198 USD) will be among the first to receive a foldable water bottle created in collaboration with Cnoc—available while supplies last.
The openings also coincide with the launch of Helinox Wear’s “ZERO” line, an ultralight collection that showcases the brand’s technical expertise.
Standout piece is the Zero Wind Shell, an ultralight packable jacket tipping the scales at roughly 105 grams (about 3.7 ounces). Crafted from ripstop fabric—lightweight yet tear-resistant—it’s treated for water repellency and designed to block wind.
Beyond apparel, the lineup includes gear made from the same durable fabric used on Helinox’s signature camping chair, the Helinox Chair Zero. Expect the Backpacking Pack 45, a compact storage pouch called the DePack, insulated coolers, and other travel-ready pieces.
