Discover Signiq: The New Skincare Brand Revolutionizing Beauty in Asia with Jelly Bear Store!

Aekyung Industrial’s skincare brand Signiq is ramping up domestic online and in-store sales after entering the U.S. market last year.

Aekyung announced on the 10th that it will run an offline pop-up called the Jelly Bear Store at Musinsa Beauty Space 1 in Seongsu-dong, Seoul, from the 11th through the 15th.

The pop-up is designed to visually showcase Signiq’s flagship Plumping Peptide line, which targets skin elasticity. The space is styled around a jelly concept, and visitors can feel product textures and try them out alongside the brand’s Jelly Bear mascot.

On site, there are three attractions: a lucky-draw zone where every visitor is a winner, a social media event that rewards popular products for posts, and a dedicated photo zone.

The store will offer shoppers up to 30% off. Customers who purchase across online and offline channels will receive a character keyring, and those who spend 20,000 KRW (about $15) or more will get an eco bag as a gift.

To coincide with the pop-up, Aekyung will launch four new skincare items on Musinsa’s online mall. The formulas combine plumping peptides to boost core elasticity with ginger peptides to protect the skin barrier. The lineup includes Bounce Up Cream, Double Effect Serum, Pore Renew Pad and Instant Plumping Mask.

Signiq first entered the U.S. market in September and has been building awareness through local marketing on TikTok, where related content has surpassed 16 million views. During last year’s U.S. Amazon Black Friday event, sales jumped 376% compared with the previous period.

An Aekyung Industrial representative said, “We hope consumers come to the pop-up and experience our results-driven cosmetics that blend proprietary technology with tailored ingredients.” The spokesperson added that the company will continue expanding its distribution network and building brand recognition so customers at home and abroad can access the brand more easily.