[MyDaily = Reporter Bang Geum-suk] CJ Olive Young is taking its in-house beauty event, Olive Young Festa, global.
On the 10th, CJ Olive Young announced it will stage Olive Young Festa this year at overseas hubs, including Japan and the United States.
Olive Young Festa is an experiential beauty event where brands meet consumers face-to-face to showcase products and brand strengths, drawing on Olive Young's curated selections and trend insights. The event launched in 2019.
In 2026, Olive Young is turning the Festa into a world tour, bringing K-beauty brands and products together in one place to grow its international audience and fandom.
The tour kicks off this May as "Olive Young Festa Japan 2026" at KCON JAPAN 2026, held at Makuhari Messe in Chiba Prefecture.
Then in August, it heads to Los Angeles for "Olive Young Festa LA 2026," spotlighting K-beauty brands for U.S. consumers.
"Olive Young Festa has become a win-win platform where indie and small-to-mid-sized brands connect directly with customers," a CJ Olive Young spokesperson said. "This year, we're taking the event global to showcase the best of K-beauty in international markets and drive global growth."
