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On April 8, Anua announced that European sales jumped more than 800% year-over-year during Amazon's recent \"Big Spring Sale.\" Multiple SKUs reached top category ranks in key markets—especially the U.K. and Germany—expanding the brand's footprint.
Sales were balanced across Anua’s different lines. Skincare built around performance ingredients—PDRN, tranexamic acid (TXA), rice extracts, and azelaic acid—sold consistently, underlining the brand’s alignment with current global beauty trends.
Individual product wins stood out. The Eoseongcho Pore Control Cleansing Oil hit No. 1 in its category, the Rice 70 Glow Milky Toner placed in the top three, and the Azelaic Acid Serum also ranked among the top sellers, keeping momentum strong.
In the U.K., the Eoseongcho 77 Clear Pad and the PDRN Hyaluronic Moisture Capsule Mist took first and second place, respectively. In the Netherlands, more than five Anua products appeared in the top 50 beauty bestsellers at the same time. The standout trend was broad demand across multiple items in each country, not reliance on a single breakout hit.
An Anua spokesperson said, \"Having multiple products perform well at the same time shows our competitiveness is expanding beyond a single hero product. We'll continue to pursue global markets with a product portfolio shaped by consumer demand.\"
