Amorepacific took home five main awards across two categories at the iF Design Award 2026, one of the world’s top three design honors.
In the packaging design category, judges recognized 'Sulwhasoo Jinsul Infusion Treatment,' 'Sulwhasoo Jinsul Neck Cream,' and 'Long Take Eau de Parfum.'
'Sulwhasoo Jinsul Infusion Treatment' is a high-end skincare line built around the skin’s four-week renewal cycle, featuring a weekly replaceable refill system.
The design helps users notice weekly skin changes and includes an intuitive mechanism—turn the bottle 90 degrees to raise the pump—balancing ease of use with hygiene.
A side window reveals the product’s color and remaining amount, turning a daily routine into a thoughtful beauty ritual.
'Sulwhasoo Jinsul Neck Cream' stood out for rethinking the traditional tube: simply twist the tip to open and close it—no cap removal needed—and a metal ring that appears when rotated clearly shows its status.
The curved applicator is shaped to glide over the neck, elevating everyday neck care into a sensorial moment.
'Long Take Eau de Parfum' is a fragrance line that captures a forest’s mood and the passage of time. Each of the three scents is represented by a distinct color to visually convey its personality, and the bottle’s organic curves—inspired by natural forms—feel comfortable in the hand.
The line uses recyclable glass and a minimalist structure to focus attention on the scent and the form.
In the branding & communication category, the sustainability campaign 'LESS PLASTIC, WE ARE FANTASTIC' and the experiential exhibition 'The House of the Beauty Scientist' were honored.
'LESS PLASTIC, WE ARE FANTASTIC' refreshed its visual identity to deliver a clear, simple message about cutting plastic use.
Anchored by a pared-down logo and an animated slogan, the campaign kept messaging consistent across online and offline channels. Through eco-friendly goods, social media content, festivals, and other initiatives, it encouraged everyday shifts toward sustainable behavior.
'The House of the Beauty Scientist' is an immersive exhibition that frames Amorepacific’s more-than-70-year research journey as a welcoming home.
Housed in a remodeled 1960s Western-style house, the exhibition features a garden, study, and skincare lab to make skin science and the research process easy to grasp. Displaying actual lab equipment and offering researcher-led programs let visitors experience the rigor and authenticity of cosmetic science firsthand.
