Surpassed 10,000 users nine months after launch — unique content aimed at Millennials and Gen Z drives popularity
Danyang County announced on the 1st that its smart tourism platform, 'Danyang Gallae,' reached 10,000 registered users just nine months after launching, marking a new chapter in smart tourism. The app brings together travel, transportation, lodging, and activity information in one place for easy planning, and its tailored content for Millennials and Gen Z has proven especially popular.
According to Danyang County, 'Danyang Gallae' passed 6,000 users last September. Usage then surged ahead of the peak travel season, pushing registrations past 10,000. The platform provides a true one-stop experience, including booking and payment, which has raised user satisfaction. More than 73% of downloads convert to registered members, underscoring its competitiveness.
A regional breakdown shows 48% of users live in the Seoul metropolitan area, highlighting Danyang's appeal as an accessible inland getaway for city residents. Visitors mainly use the app to search for attractions and popular restaurants, and to make reservations and purchases. Many opt for the 'Danyang Tour Pass' to enjoy discounts or complimentary perks.
Danyang County officials say this pattern is helping to establish longer-stay tourism. The milestone reflects the results of the county's fourth-phase regional balanced development project. The county accelerated the digital transformation of its tourism infrastructure and built a smart tourism system centered on 'Danyang Gallae.' A county official said, \"Danyang Gallae is the core platform of Danyang-style smart tourism — it drives visitor traffic and energizes the local economy. We'll continue expanding distinct offerings, such as hands-on tourism packages and custom stamp tours, to make Danyang a smart tourism city people want to stay in.\"
The success of 'Danyang Gallae' shows the county's strategy is producing tangible results, boosting regional tourism competitiveness and contributing to a self-sustaining tourism ecosystem amid concerns over local decline.
Chungbuk — Reporter Lee Hyun-seung, bpda@viva100.com
