May—home to Children's Day and Parents' Day—has travel agencies, department stores and fashion labels racing to roll out family-friendly promotions across the country.
MyRealTrip is running a Domestic Travel Showcase through the 10th, timed for the golden holiday stretch in Family Month. It spotlights top family-friendly picks across Seoul, Jeju, Busan, Gangneung and Gyeongju—from active adventures to relaxed city staycations that parents and kids can enjoy together.
They’re also offering a Gangwon Family Month Special Accommodation Sale through the 10th. In response to growing family bookings, the company is discounting popular properties in Gangneung, Goseong, Donghae, Samcheok, Sokcho and Yangyang—the region that tops reservation charts.
The lineup includes kid-friendly pool villas, ocean-view rooms and family resorts such as Sono Belle Delfino East, Donghae Boyang Oncheon Convention Hotel, Sol Beach Samcheok Resort, Sokcho Sunrise Hotel and Sotasuite Yangyang Grand Bay.
Fashion and lifestyle label MARDI MERCREDI is running a family sale—LE JARDIN EN FAMILLE—on its official store through the 10th, with discounts up to 85%.
The sale covers everything from the women’s collection and kids’ line Le Petit to shoes and activewear. For Family Month, the brand curated coordinated looks and expanded discounts so families can shop matching styles and celebrate the season together.
Shoppers receive a pack of up to 30 coupons that apply a 25% discount across all items during the event, and can buy selected relay-special items at up to 40% off. The women’s and kids’ collections also offer lucky boxes—filled with popular T-shirts, shirts, pants and accessories—at up to 75% off. A concurrent clearance sale of up to 85% further widens the choices.
Galleria Department Store is launching a variety of pop-up shops and promotions for families across all locations. Its Seoul luxury hall pairs brand perks with pop-ups and a lineup of gourmet experiences.
On West 3F, nine newly opened stores—including Musinsa Empty, Ader Error and Gelato Pique—are offering G-Cash (Galleria mobile points) rewards of up to 7% based on purchase amount through the 10th.
Gourmet hall Gourmet 494 will roll out 17 food pop-ups across May starting on the 8th. Highlights include injeolmi specialty shop Gaehang-ro Injeolmi, YouTuber Yeosu Unni’s brand Bomnal-en, Seochon bakery Oker Shore, and American fudgy dessert spot Fudgy Town.
At the Suwon Gwanggyo branch, Galleria is staging fashion, golf, dessert and exhibition programming. Pop-ups from Brazilian jelly-shoe brand Melissa and Korean womenswear label Tina run through the 14th. Golf brand FootJoy will offer gifts for customers who purchase caddie bags and premium golf shoes.
Popular Seoul dessert brands Nomad Oven and Old Ferry Donut have opened new outlets, and French tiramisu brand Tirameller will run a pop-up through the 14th. Galleria also teamed up with contemporary gallery Gallery WEE to present My First Collection, an exhibition of eight Korean contemporary artists running through June 30.
At Daejeon Timeworld, the focus is on shopping perks and brand promotions. Throughout May, select luxury brands will offer up to 10 months of interest-free installments on purchases of 3,000,000 KRW (about $2,250) or more when paid with a Galleria card. Through the 10th, the Galleria app is issuing a 5,000 KRW (about $3.75) dining voucher, and the mall is handing out sports-brand discount coupons tied to the Hanwha Eagles’ number of wins.
A camping tent fair featuring Eider and DOD runs through the 31st, showcasing and selling a range of camping gear. The food hall will host nationwide dessert pop-ups through the 14th, including handmade baked-goods shop Sunset Glow, Jecheon macaron favorite Donggeurami Cafe, and Yeosu mochi brand Yeosu Strawberry Angmochi.
Cheonan Center City is marking its renewal with customer events and family programming. To celebrate, new-store shoppers can enter a lucky draw through the 17th for prizes like an iPhone 17 Pro and Galleria gift certificates.
The mobile kids’ career-experience program KidZania GO runs through the 17th, offering hands-on activities from flight attendant and veterinary role-plays to 119 emergency responder scenarios. A Kyobo Bookstore pop-up is open through the 17th, selling books, stationery and children’s toys.
Lifestyle tech brand keek is running an experiential pop-up at Lotte Mall Gimpo Airport through July 2, where domestic and international travelers—and families—can try on products and test features first-hand.
On site, keek is showcasing summer-ready items like a UV windbreaker, a versatile utility vest, and the Pillow-O, an easy-to-deploy travel pillow.
The pop-up also includes perks: customers who try Pillow-D products get keek-logo socks or a chance to win an air ball; buy two or more apparel items and get 20% off (exclusions apply); get 20% off all bags; the first 50 bag buyers receive a keek keyring; and the first 20 customers who spend 500,000 KRW (about $375) or more get an immediate 50,000 KRW (about $37.50) discount.
