[iNews24 Reporter Seo Hyobin] In the 2024 audience-share tally, public broadcaster KBS led the terrestrial networks, while TV Chosun topped the general programming channels.
On the 20th, the Broadcasting, Media and Communications Commission reported that among terrestrial broadcasters, KBS held 20.862% of the audience share, MBC 10.978%, SBS 7.550%, and EBS 1.859%.
Among general-interest and news channels, TV Chosun led with 7.441%, followed by JTBC at 6.145%, Channel A at 4.877%, Maekyung TV at 4.754%, YTN at 3.459%, and Yonhap News TV at 3.285%.
Among channel carriage operators and satellite broadcasters, CJ ENM registered the highest share at 11.092%, while KT Skylife recorded 3.687%.
The commission put the 2024 media exchange rate — a measure comparing the influence of television and daily newspapers — at 0.48, indicating that when TV is benchmarked at 1, daily newspapers exert roughly half the influence.
