Italian coffee brand Pascucci is debuting four new granita drinks and launching a campaign with Mulga, the popular Australian artist, to celebrate the lineup.
The campaign, called Color Your Summer with Granita, puts the spotlight on vibrant, colorful granitas. Pascucci is splashing bold hues and a free-spirited aesthetic across store visuals, packaging and merch to create an upbeat, immersive summer vibe.
Available beginning the 1st, the four granitas highlight refreshing summer fruits and bright colors. Plum Coco Granita mixes a plum base with vanilla‑bean gelato and chewy nata de coco jelly for texture. Grapefruit Pomelo Granita showcases zesty citrus and popping grapefruit bits. Tropical Basil Granita combines mango, pineapple and basil with a passion fruit topping for a lively, layered flavor. And Red Watermelon Granita pairs a cool watermelon base with sweet latte gelato for a juicy, creamy finish.
To mark the launch, Pascucci is rolling out several promotions. From May 4–31, SK Telecom T Membership VIP customers can enjoy a Happy Hour: buy one gelato cup, get one free daily from 2–5 p.m. From May 11–17, KakaoPay’s Good Deal offers 20% off all products. And from May 18–24, customers who order through the Happy App and purchase a seasonal granita will receive an extra scoop of gelato.
