The company will apply the same partner-vetting standards it uses in travel to build trust in these new categories. It will also leverage user behavior data to recommend options tailored to individual tastes and goals.
Through May 20, MyRealTrip is running a \"Beauty Check-In\" promotion that features themed services such as scalp and head spas, esthetic spas, meridian (acupressure) massages, hair and makeup services, body-wash saunas, eyelash treatments, and nail services.
MyRealTrip plans to first anchor the new categories around domestic users' everyday care needs, then gradually expand the service to offer K-wellness experiences to visitors to Korea.