Incheon Is Calling on Companies to Create Next‑Gen Tourism Experiences; Inspire Entertainment Lizzo Joins as Global Partner — Five Winners to Share Up to ₩30 Million (about $20,100)
Incheon City and the Incheon Tourism Organization announced on the 10th that they are accepting applications through April 9 for the 2026 \"Incheon Tourism Win‑Win Innovation\" program, inviting companies with bold tourism ideas to apply.
The initiative is designed to find and commercialize fresh tourism content and business models by pairing Incheon’s major visitor hubs with local tourism companies.
The program merges and upgrades past open‑innovation and collaboration projects into a streamlined platform for more impact.
New this year: private partner Inspire Entertainment Lizzo — a global draw — joins as a collaborator, helping expand the program’s reach and ambition.
With public and private hubs working together, Incheon plans to actively roll out a win‑win tourism innovation model that benefits visitors and local businesses alike.
This year, five companies will be selected and awarded commercialization grants ranging from roughly ₩20 million to ₩30 million (about $13,400–$20,100), with amounts varying by project type.
▲ Innovation Technology: Partnering with the National Incheon Maritime Museum to develop digital, hands‑on tourism experiences.
▲ Innovation Content: Teaming up with Inspire Entertainment Lizzo to pilot immersive, stay‑based programs that encourage visitors to explore Incheon more fully.
▲ Cooperative Win‑Win: Encouraging cross‑industry collaborations between tourism firms and other sectors to create new products and business models.
Through the program, Incheon will sharpen hub‑based content, spread visitor traffic more evenly across the city, and cultivate collaborative business models — aiming for a virtuous cycle: attract visitors → extend stays → boost local commerce — and build a sustainable foundation for tourism growth.
\"This open call is a great opportunity to tackle local tourism challenges and build innovative, collaborative models,\" said Incheon Mayor Yoo Jeong‑bok. \"We’ll actively support local tourism companies as they partner with major firms and public institutions to drive tourism innovation in Incheon.\"
For more information, visit the Incheon Tourism Business Support Center website. For additional questions, contact the '2026 Incheon Tourism Win‑Win Innovation' project secretariat.
Incheon = Reporter Lee Chun‑man lcm9504@viva100.com
