
[MyDaily = Reporter Kim Ha-young] Lee Seo-jin and producer Na Young-seok are setting off on a freewheeling, romance-soaked road trip across Texas.
Premiering on March 24, Lee Seo-jin's DallaDalla follows Lee and producer Na on an unscripted, no-plans American road-trip series. A self-described Texas superfan who treats the state like a second home, Lee leads a delightfully bumbling crew that delivers nonstop laughs. After the buzz of Three Meals in Kenya—featuring comedians Lee Soo-geun, Eun Ji-won, and Kyuhyun—Na Young-seok's team returns to Netflix with its second variety series, and fans are already excited.
The newly released poster and trailer promise a trip drenched in Lee Seo-jin’s one-of-a-kind romantic vibe. The poster’s close-up of his dimpled, beaming grin practically radiates the thrill of a Texas adventure. Viewers are left eager to see how the flavors and fun Lee promises will unfold across the state.

The trailer, released alongside the poster, teases an utterly unpredictable itinerary. From the jump, Lee shuns the ordinary and proudly proclaims his boundless love for Texas. The stops that follow are just as offbeat: he channels a Western movie during a cowboy shooting experience, then lets his inner fan shine in a Dallas Cowboys T-shirt at a football stadium. Add a NASA tour and a nostalgic roller rink to the mix, and you’ve got spontaneous moments that spark big laughs. By following only Lee Seo-jin’s tastes, the show promises a refreshingly quirky journey you won’t see anywhere else.
Na Young-seok, who gave Lee a perfect 10 as a guide, joked that if this were a typical tour operated by an agency, customers would be demanding refunds—Lee pretty much does whatever he wants. But Na admitted that, as someone who’s terrible with directions and prefers tagging along, Lee turned out to be the perfect guide. He also pointed out that viewers will spot Lee’s charming habit of buying souvenirs at every stop.
Producer Kim Ye-seul praised Lee’s choice of unique destinations and his rich, on-the-spot commentary. She said his unexpectedly carefree moments kept the crew on their toes and made the trip more dynamic. Watching him light up like a kid was surprising, and his enthusiasm even won over crew members who weren’t interested at first, revealing a new, lovable side of him.
Netflix’s variety show Lee Seo-jin's DallaDalla premieres on Tuesday, March 24.