As May marks Family Month, hotels are stepping up outreach—hosting wedding showcases, inviting foster families, and staging events—to deepen guest engagement.
Grand Hyatt Seoul drew enthusiastic crowds for its wedding showcase Seasons of Eternal Love on May 1.
The hotel styled its signature venues—the Grand Ballroom, Namsan Room, Waterfall Garden, and the outdoor poolside—as four seasonal moods, demonstrating how season and space can create distinct wedding vibes.
More than a sales pitch or a simple tour, the showcase was an immersive experience that revealed how a wedding’s atmosphere comes together. Floral arrangements and music greeted guests at the entrance; shifting lighting and temperature in each space guided visitors along a single route, allowing them to move through four distinct wedding scenes and feel each one firsthand.
Park Hyatt Busan partnered with the international child-rights NGO Save the Children to invite foster families from the Busan area for a Family Month program.
Launched under a formal partnership, the initiative aimed to give foster families—who care for children in need—a chance to rest and recharge in a new environment.
Three foster families from Busan participated after being selected through consultations that took each child’s situation and household into account. Through the program, Park Hyatt Busan sought to support these families’ well-being while raising awareness and support for foster care within the local community.
Oak Valley Resort’s 6th Oak Valley Night Walk on May 4, 2026, attracted roughly 1,000 participants and wrapped up on a high note.
The Night Walk followed a 5 km route linking the resort’s golf course, the Dadun-gil trail, and the 3D light show 'Sonata of Light.' Participants strolled paths where nature and illumination blended, enjoying a quieter, more atmospheric vibe than daytime.
The evening also featured a community flea market, cozy outdoor food stalls, and busking performances—extras that enriched the atmosphere and boosted attendee satisfaction.
