[TourKorea = Reporter Seong-ran Jo] Forget endless scrolling—now, enter your travel dates, budget, and vibe, and AI will pick the trip for you.
HanaTour officially launched its AI-powered travel recommendation service 'Anywhere' on the 20th, signaling a shift in how people discover trips.
Rather than centering on destinations, the service designs trips around individual tastes, travel habits, and personal preferences—an experience-first search approach.
'Anywhere' asks for your travel dates, budget, and theme (think foodie finds or adventure activities) and then uses AI to recommend trips that fit your criteria.
Notably, it widens choice by showing not only package deals but also independent-trip options that bundle flights, hotels, and local tours.
Package vs. Independent Trips: Compare at a Glance
HanaTour didn’t stop at recommendations—it strengthened comparison tools. Users can see package and independent-trip options side-by-side on a single screen and weigh each option by features and how well it matches their personal taste.
The layout is built so you can get all the key info at once, cutting down the fatigue of flipping through multiple pages.
It even uncovers hidden preferences—AI evolves travel discovery
HanaTour says the new service is meant to reduce the information overload that comes at the start of trip planning and to help people plan more efficiently.
Even customers who haven’t picked a destination can get tailored suggestions based only on budget and travel style.
A HanaTour spokesperson said, "Anywhere blurs the line between package and independent travel to offer products optimized for each traveler. Through our AI algorithms, we capture even hidden travel needs and aim to set a new trend in travel discovery."
