[MyDaily = Reporter Cheon Ju-young] The so-called Runtrip (Run+Trip) trend—combining travel and running—has taken off, and packages that pair lodging with curated activities are drawing attention. Retail media platform PRIZM announced on the 17th that, in partnership with Incheon-based Inspire Entertainment & Resort, it will exclusively roll out the \"2026 Sunset Marathon\" promotion.
The 2026 Sunset Marathon will kick off on the 11th of next month around Seaside Park and Songsan Park on Yeongjongdo in Incheon. Escaping the crowded city, runners will take in open West Coast sea views and a dramatic sunset. The event features three distances: 3 km, 10 km, and a half marathon.
PRIZM's exclusive package pairs a stay in Inspire Entertainment & Resort's \"Forest Deluxe\" room with race entry. PRIZM reservation holders will receive a four-piece running kit from running apparel brand Runpork and enjoy perks such as dedicated on-site gear storage and an exclusive booth. Notably, half-marathon entrants are offered the same price as the 10 km entry.
Recently, PRIZM has shifted beyond simple room bookings to focus on experience-driven offerings tailored to customers' lifestyles. After strong results from earlier high-end lodging promotions, the company expects this Runtrip product to strengthen its position in the premium travel market.
Yoo Han-ik, CEO of RXC, the operator of PRIZM, said, \"This collaboration delivers both rest and a quality running experience.\" He added, \"We will continue launching experiential products that reflect diverse consumer tastes through original planning and media content.\"
